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Details
Posted: 08-May-26
Location: New Brunswick, New Jersey
Internal Number: 274010
Position Summary:
Rutgers University–Camden seeks a Sr. Program Coordinator (CRM Specialist) to serve as the campus's primary technical owner of email marketing execution, supporting undergraduate and graduate recruitment, yield, and engagement. Reporting to the Director of Marketing and Creative Services, this is a hands-on, execution-focused role with direct responsibility and accountability for building, configuring, and maintaining automated email journeys, audience segmentation, data integrations, testing, and performance optimization within Salesforce Marketing Cloud and Slate.
The position requires a high degree of independent technical judgment and operational ownership in a fast-paced enrollment environment. In addition to executing complex email programs, the specialist functions as a strategic advisor to Marketing and Communications, Undergraduate and Graduate Admissions, and individual graduate schools—providing guidance on lifecycle communication strategy, platform capabilities, and best practices. This role balances deep technical expertise with consultative partnership, ensuring compliant, accurate, and audience-centered communications across the full enrollment lifecycle.
Minimum Education and Experience:
Bachelor's Degree or equivalent combination of education and/or experience and two years of experience.
City: Camden
State: NJ
Equipment Utilized:
Salesforce
Marketing Cloud
Slate
Physical Demands and Work Environment:
Sitting for prolonged periods.
Salary: Starting salary will be commensurate with qualifications and experience, within university policy and salary schedules, as well as departmental budgets.
Posting Number: 26ST0915
About Rutgers University
Rutgers, The State University of New Jersey, is a leading national public research university and the state's preeminent, comprehensive public institution of higher education. Rutgers is dedicated to teaching that meets the highest standards of excellence; to conducting research that breaks new ground; and to turning knowledge into solutions for local, national, and global communities. As it was at our founding in 1766, the heart of our mission is preparing students to become productive members of society and good citizens of the world. Rutgers teaches across the full educational spectrum: preschool to precollege; undergraduate to graduate and postdoctoral; and continuing education for professional and personal advancement. Rutgers is New Jersey's land-grant institution and one of the nation's foremost research universities, and as such, we educate, make discoveries, serve as an engine of economic growth, and generate ideas for improving people's lives.
More Jobs from This Employer
https://main.hercjobs.org/jobs/22261668/senior-program-coordinator-crm-specialist
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